what do you do as a Premier Food Show Staffing agency?

At ​Icon/Sugar, we employ a dedicated team of highly skilled professionals with extensive expertise in Food & Beverage. We provide food sampling staff, chef demonstrators, and booth hostesses for trade shows, food expos, and promotional events. Our entire team is dedicated to delivering memorable tasting experiences that attract foot traffic, generate buzz, and increase brand visibility.

Our professional booth hostesses are skilled in engaging event attendees, managing booth activities, and creating a welcoming atmosphere that drives customer interaction.

why should i hire you instead of just passing out samples myself?

Partnering with us allows you to focus entirely on your core business—creating great products and engaging with your customers—while our experienced team manages the staffing, organization, and execution of your food demonstrations and promotions. This ensures a professional, seamless, and impactful experience at your booth, ultimately driving better results and maximizing your return on investment.

how can i receive a personal plan to hire a hostess or sampling staff for my booth?

Simply email events@iconsugar.com and an account manager will reply immediately. We will give you a personalized estimate, and start staffing your booth for the upcoming expo.